Athena Marketing Research
Key Personnel
Leonie Lander (BA Psychology – University of Auckland) has over 30 years in the research industry and can bring extensive experience to a wide range of market research challenges.
Experience includes both qualitative and quantitative disciplines and includes small to larger scale projects across a wide range of industry sectors.
Professional industry involvement includes:
- Guest lecturer in qualitative research at Manukau Institute of Technology School of Business
- Guest lecturer in consumer perspectives of packaging at Massey University
- Member of the Advisory Committee for the Manukau Institute of Technology School of Business
- Delivered a Qualitative research training session to the Market Research Society of Turkey
- Specialist commenter on marketing and research for the 2006 TV3 documentary: 'Why we buy'